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Click on a Course Category below or scan down the page for course listings and schedule details. Which Course(s) Should I Take? ... and other Frequently Asked Questions Intelligent Selling of Internet Advertising Intelligent Selling of Internet Advertising – Level I Intelligent Selling of Internet Advertising – Level II Intelligent Selling of Internet Advertising – Level III Intelligent Media/Sales Communication & Presentation How to Successfully Build & Manage an Ad Revenue Based Business Intelligent Planning & Buying of Interactive Media Intelligent Planning & Buying of Interactive Media – Level I Intelligent Planning & Buying of Interactive Media – Level II Intelligent Social Media & Mobile Marketing Intelligent Research, Targeting & Measurement of Online Ads & Audiences Interactive Advertising & Search Marketing for Small & Medium Sized Businesses How to Successfully Build & Manage a Digital Agency or Division Digital Media Creative & Production Digital Creative Level I: How to Design and Create Interactive Online Ads Digital Creative Level II: Fundamentals of Digital Video Production Digital Creative Level III: How to Web 2.0 Adobe® Flash® for Advertisers The Business of Digital & Interactive Advertising Digital Cohesion for Evolving Agencies How to Successfully Build & Manage a Digital Agency or Division How to Successfully Build & Manage an Ad Revenue Based Business Intelligent Media/Sales Communication & Presentation
The Courses	Dates & Locations
*Intelligent Selling of Internet Advertising* Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
Intelligent Selling of Internet Advertising – Level I Essential Technologies, Concepts & Best Practices This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Course Description and Outline Click Here to Register Now	New York - Nov 17, 2008 - Friars Club Ft. Lauderdale - Dec 08, 2008 - LG Training Center New York - Dec 15, 2008 - Friars Club New York - Jan 14, 2009 - Friars Club Los Angeles - Feb 11, 2009 - Beverly Hilton New York - Feb 25, 2009 - Friars Club New York - Apr 01, 2009 - Friars Club Chicago - Apr 15, 2009 - Palmer House Hilton New York - May 06, 2009 - Friars Club Los Angeles - Jun 03, 2009 - Beverly Hilton New York - Jun 17, 2009 - Friars Club New York - Jul 29, 2009 - Friars Club
Intelligent Selling of Internet Advertising – Level II Intermediate Digital Sales Techniques Prerequisite: REQUIRES Level I course or equivalent knowledge. Provides in-depth basic and intermediate “how to” knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn advanced techniques in digital and integrated sales. Course Description and Outline Click Here to Register Now	New York - Nov 18, 2008 - Friars Club Ft. Lauderdale - Dec 11, 2008 - LG Training Center New York - Dec 16, 2008 - Friars Club New York - Jan 15, 2009 - Friars Club Los Angeles - Feb 12, 2009 - Beverly Hilton New York - Feb 26, 2009 - Friars Club New York - Apr 02, 2009 - Friars Club Chicago - Apr 16, 2009 - Palmer House Hilton New York - May 07, 2009 - Friars Club Los Angeles - Jun 04, 2009 - Beverly Hilton New York - Jun 18, 2009 - Friars Club New York - Jul 30, 2009 - Friars Club
Intelligent Selling of Internet Advertising – Level III Advanced Digital Sales Techniques Prerequisite: REQUIRES Level II course or equivalent knowledge. Advanced Digital Sales Techniques.	Coming Soon!
Intelligent Media/Sales Communication & Presentation Advanced Coaching for Media Professionals Course Description and Outline Click Here to Register Now	Los Angeles - Feb 09, 2009 - Beverly Hilton New York - Feb 23, 2009 - Friars Club Chicago - Apr 13, 2009 - Palmer House Hilton Los Angeles - Jun 01, 2009 - Beverly Hilton New York - Jun 15, 2009 - Friars Club
How to Successfully Build & Manage an Ad Revenue Based Business Intelligent Approaches to a Complex Business	Coming Soon!
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*Intelligent Planning & Buying of Interactive Media* Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
Intelligent Planning & Buying of Interactive Media – Level I Essential Technologies, Concepts & Best Practices This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Course Description and Outline Click Here to Register Now	New York - Nov 17, 2008 - Friars Club Ft. Lauderdale - Dec 08, 2008 - LG Training Center New York - Dec 15, 2008 - Friars Club New York - Jan 14, 2009 - Friars Club Los Angeles - Feb 11, 2009 - Beverly Hilton New York - Feb 25, 2009 - Friars Club Ft. Lauderdale - Mar 12, 2009 - LG Training Center New York - Apr 01, 2009 - Friars Club Chicago - Apr 15, 2009 - Palmer House Hilton New York - May 06, 2009 - Friars Club Ft. Lauderdale - May 14, 2009 - LG Training Center Los Angeles - Jun 03, 2009 - Beverly Hilton New York - Jun 17, 2009 - Friars Club New York - Jul 29, 2009 - Friars Club
Intelligent Planning & Buying of Interactive Media – Level II How to Develop and Manage Successful Campaigns Prerequisite: REQUIRES Level I course or equivalent knowledge. Provides in-depth basic and intermediate knowledge on “how to” develop and manage online and interactive advertising and marketing campaigns. Learn advanced techniques for planning & executing online media campaigns, including emerging digital media. Course Description and Outline Click Here to Register Now	New York - Nov 18, 2008 - Friars Club Ft. Lauderdale - Dec 09, 2008 - LG Training Center New York - Dec 16, 2008 - Friars Club New York - Jan 15, 2009 - Friars Club Los Angeles - Feb 12, 2009 - Beverly Hilton New York - Feb 26, 2009 - Friars Club Ft. Lauderdale - Mar 13, 2009 - LG Training Center New York - Apr 02, 2009 - Friars Club Chicago - Apr 16, 2009 - Palmer House Hilton New York - May 07, 2009 - Friars Club Ft. Lauderdale - May 15, 2009 - LG Training Center Los Angeles - Jun 04, 2009 - Beverly Hilton New York - Jun 18, 2009 - Friars Club New York - Jul 30, 2009 - Friars Club
Intelligent Social Media & Mobile Marketing Connecting With Consumers in New Ways	Coming Soon!
Intelligent Research, Targeting & Measurement of Online Ads & Audiences Provides a “how to” overview of the processes and tools effective online marketers use to plan, measure and optimize online campaigns. Course Description and Outline Click Here to Register Now	New York - Nov 19, 2008 - Friars Club Ft. Lauderdale - Dec 10, 2008 - LG Training Center New York - Jan 16, 2009 - Friars Club Los Angeles - Feb 13, 2009 - Beverly Hilton New York - Feb 27, 2009 - Friars Club New York - Apr 03, 2009 - Friars Club Chicago - Apr 17, 2009 - Palmer House Hilton New York - May 08, 2009 - Friars Club Los Angeles - Jun 05, 2009 - Beverly Hilton New York - Jun 19, 2009 - Friars Club New York - Jul 31, 2009 - Friars Club
Interactive Advertising & Search Marketing for Small & Medium Sized Businesses Getting and Keeping More Business Through Internet Advertising Course Description and Outline Click Here to Register Now	New York - Jan 12, 2009 - Friars Club Los Angeles - Feb 09, 2009 - Beverly Hilton Ft. Lauderdale - Mar 09, 2009 - LG Training Center New York - Mar 30, 2009 - Friars Club Chicago - Apr 13, 2009 - Palmer House Hilton New York - May 04, 2009 - Friars Club Ft. Lauderdale - May 11, 2009 - LG Training Center Los Angeles - Jun 01, 2009 - Beverly Hilton New York - Jun 15, 2009 - Friars Club Ft. Lauderdale - Jul 13, 2009 - LG Training Center New York - Jul 27, 2009 - Friars Club
How to Successfully Build & Manage a Digital Agency or Division Intelligent Approaches to a Complex Business This is a must-do course for executives who need to start and operate a successful interactive media agency or division. Course Description and Outline Click Here to Register Now	New York - Jan 13, 2009 - Friars Club Los Angeles - Feb 10, 2009 - Beverly Hilton New York - Feb 24, 2009 - Friars Club New York - Mar 31, 2009 - Friars Club Chicago - Apr 14, 2009 - Palmer House Hilton Los Angeles - Jun 02, 2009 - Beverly Hilton New York - Jun 16, 2009 - Friars Club Ft. Lauderdale - Jul 17, 2009 - LG Training Center New York - Jul 28, 2009 - Friars Club
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*Digital Media Creative & Production* Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
Digital Creative Level I: How to Design and Create Interactive Online Ads Learn the tools and methodologies needed to design engaging and effective rich media digital ads and campaigns, and how to best set and measure campaign goals. Course Description and Outline Click Here to Register Now	New York - Jan 13, 2009 - Friars Club Los Angeles - Feb 10, 2009 - Beverly Hilton New York - Mar 31, 2009 - Friars Club Chicago - Apr 14, 2009 - Palmer House Hilton New York - Jul 28, 2009 - Friars Club
Digital Creative Level II: Fundamentals of Digital Video Production Introduces agency creative production teams to a hands-on overview of digital video production for use in online advertising, creating client websites and landing pages. Course Description and Outline Click Here to Register Now	Los Angeles - Feb 11, 2009 - Beverly Hilton New York - May 05, 2009 - Friars Club Ft. Lauderdale - Jul 14, 2009 - LG Training Center
Digital Creative Level III: How to Web 2.0 Hands on training to plan and create Web 2.0 marketing tools including blogs, podcasts, social networks, wikis and widgets. Course Description and Outline Click Here to Register Now	Los Angeles - Feb 12, 2009 - Beverly Hilton New York - Feb 24, 2009 - Friars Club Los Angeles - Jun 02, 2009 - Beverly Hilton New York - Jun 16, 2009 - Friars Club Ft. Lauderdale - Jul 15, 2009 - LG Training Center
Adobe® Flash® for Advertisers 2-Day “Hands-On” Rich Media Advertising Development Hands-on training that teaches you how to effectively think about, plan and create interactive and non-interactive online ads using the latest Adobe® Flash® CS4. Course Description and Outline Registration Coming Soon	Registration Coming Soon!
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*The Business of Digital & Interactive Advertising* Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
Digital Cohesion for Evolving Agencies Effective Collaboration Between Creative, Media & Account Management Understand how interactive online advertising teams can work together to develop effective and measurable interactive online marketing campaigns. Course Description and Outline Click Here to Register Now	New York - Jan 12, 2009 - Friars Club New York - Mar 30, 2009 - Friars Club New York - May 04, 2009 - Friars Club Ft. Lauderdale - Jul 16, 2009 - LG Training Center New York - Jul 27, 2009 - Friars Club
How to Successfully Build & Manage a Digital Agency or Division Intelligent Approaches to a Complex Business This is a must-do course for executives who need to start and operate a successful interactive media agency or division. Course Description and Outline Click Here to Register Now	New York - Jan 13, 2009 - Friars Club Los Angeles - Feb 10, 2009 - Beverly Hilton New York - Feb 24, 2009 - Friars Club New York - Mar 31, 2009 - Friars Club Chicago - Apr 14, 2009 - Palmer House Hilton Los Angeles - Jun 02, 2009 - Beverly Hilton New York - Jun 16, 2009 - Friars Club Ft. Lauderdale - Jul 17, 2009 - LG Training Center New York - Jul 28, 2009 - Friars Club
How to Successfully Build & Manage an Ad Revenue Based Business Intelligent Approaches to a Complex Business	Coming Soon!
Intelligent Media/Sales Communication & Presentation Advanced Coaching for Media Professionals Course Description and Outline Click Here to Register Now	Los Angeles - Feb 09, 2009 - Beverly Hilton New York - Feb 23, 2009 - Friars Club Chicago - Apr 13, 2009 - Palmer House Hilton Los Angeles - Jun 01, 2009 - Beverly Hilton New York - Jun 15, 2009 - Friars Club
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All Laredo Group Courses are designed to enable students to immediately understand and engage in interactive digital media and marketing in its many forms. They are for all who need an understanding of Internet advertising best practices, ad programs, vocabulary, how ads are delivered and measured, how to differentiate and use branding versus direct response ads, and to understand the opportunities and limitations of what can be accomplished with online advertising and how this benefits advertisers. A limited number of students is allowed in each course, so each student can be assured of maximum interaction and learning and robust program presentation and curriculum, comprehensive manual and experienced instructors...in a setting that allows for greater interaction between instructors and students, providing more immediately relevant dialogue and information for each individual student. As Laredo Group plans its training curriculum, we welcome input on what types of courses and topics you would like to see in the future. Please email us to share your ideas and comments.
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REGISTRATION FEES
(per student - includes continental breakfast, luncheon and break refreshments)
	Early-Bird Pricing* (per student, up to 21 days prior to course date) 1 Course $895 2 Courses $1,595 3 Courses $2,195 4 Courses $2,695 5 Courses $3,195 Standard Pricing* (per student, within 20 days of course date) 1 Course $995 2 Courses $1,795 3 Courses $2,495 4 Courses $3,095 5 Courses $3,595 Special Pricing Notes: Intelligent Media/Sales Communication & Presentation How to Successfully Build & Manage a Digital Agency or Division How to Successfully Build & Manage an Ad Revenue Based Business These Executive Level courses* have an “Executive Course Tuition Premium” of an additional $300 per person, but Register NOW and pay only the standard tuition fee with no additional charge! Discounts available on above prices for Groups of 5 or more. Please email or call (954) 577-5700 ext. 86 for more information. Prices, dates, locations, course content and other specifications are subject to change without notice. See Terms and Conditions for additional information.
Which Course(s) Should I Take? ... and other Frequently Asked Questions Register Today! Seats Still Available! Click Here to Register

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